A treatment is the planning of a production and an outline of what you have to do. It can also be used for financial funding as you can give it to someone who you think will be interested in the production and they can also understand what is going on.
The Brief:
We have to produce a new music video that promotes The Mayfairs. The video and the footage that we produce must be original. Additionally, the use of music must be original and with the correct permissions given by the copyright holder.
Target Audience:
Fans of the Indie Genre and enjoy local music. It is a very Niche target audience of ages ranging from 16-24. 60% male audience,
Segment Synopsis and how it Relates to the Brief:
It will include clips from a live performance at a gig, as well as clips from the band recording their song in a studio. Band practise shots as well. Jump shots between these three scenes and a separate narrative. The narrative will be based around a man, who is clearly quite a social out cast as he his often mocked for what he wears, hence the title. A man is being mocked for his anachronistic fashion and he is telling the people, he doesn't wanna know them and he doesn't want them to know him, he doesn't care about them and doesn't want them to care about him. He is happy with his style
and he won't listen to anyone, however he seems to always end up on the wrong end of people. However, the Mayfairs take him in and accept him for who he wants to be, as he ends up at the gig and really enjoys their music. Because he is a social outcast, we will show his social struggles by presenting his hardships throughout the day, for example: When he goes to pubs people are clearly staring and mocking him behind his back, kids on the street make fun of him to his face as they don't respect his authority, cars stopping as the drivers are clearly shocked by his style, he has a flip phone from ages ago but people around him have very modern
Contingencies:
Equipment
Cameras:
- 3x Canon 650D
- 1x Nikon D3100
Lens':
- 4x Kit lens; 18-55mm
- 1x 50m
- 1x 70-300mm
Lens':
- 4x Kit lens; 18-55mm
- 1x 50m
- 1x 70-300mm
Other:
- Steadycam
- 3x standard tripod with video head
Locations
The Rocking Chair
The Greystones
The Washington
Cherry Tree
The Hammers and Pincers
Props And Models
The Mayfairs:
- George Vaughnan
- Eddie Gray
- Alex Harrison
- Callum Frazer
Main Actor
Background characters
Instruments - Drums, Guitars, Microphones
AMPS
90's pop sensation clothing
Alcohol, bottles of beer
Key Milestones
Planning: Start: 6/1/16 Milestone: 15/1/16
- Narrative
- Permission
- Storyboards
- Location scouting
- Risk assessments
Filming: Start: 18/12/15 Finish: 16/02/16
Launch Date: 18//3/16
Health And Safety Considerations
-Wires tripping hazard - Making sure we are vigilant in the environment.
- Equipment theft. - Make sure equipment is never unattended
- Weather conditions - Damage to equipment.
- Road safety when filming on the streets.
- Suburban or run down areas having needles and other drugs on the floor.
- Emergancy contact numbers.
For every location we must complete:
- Location recce forms. This is the form that will analyse the location whether it is suitable to film in.
- Take phorographic evidence that we have been to the location as we can also use it to analyse it at a later date and also using it with the storyboards.
- A risk assessment is a form which is used to asses the risks of the location and how to avoid any hazards.
- Having emergancy contacts who know where you are and what you're doing
The watershed is time sets where you can display more mature content on TV after 21:00pm and before 05:30am as children are deemed to be asleep at this time so the older audiences will be watching tv. Our music video will be aired on channels such as 4Music and Kerrang MTV etc, channels where there is indie/rock music but not heavy rock music.
Legal, ethical, scheduling and certification:
We must seek permission from the band in order to gain copyright permission to use their music. If we don't then we are breaking the law and could essentially get sued.
Distribution
We will be releasing our video on YouTube because it is a very well known, free and accessible too all users. It is also very popular with our target audience ensuring distribution is as successful as possible. Social media sites such as Facebook, Twitter and Instagram can provide free promotion and advertisement that is very accessible to the younger generation, which is our target audience. It also allows fans to get more included with the band member's lives which they will enjoy having and thus lead them to view the music more. Soundcloud is also an online, free service which allows us to upload the audio, and if people hear the audio, they may want to check out the video on YouTube. Spotify may not be a free service, but it is immensely popular so getting even a low level of publicity on Spotify could lead to a lot more people at least hearing the song, which due to the comedic name, will incline more people to check out our video. Audiences seeing the band at live performances at gigs around Sheffield could lead to the band getting more publicity, so for example, The Mayfairs could support one of the many constant supply of artists performing at The Plug near the City Centre which would get them a lot more attention so it will be promoting the song and therefore the video. Getting the right attention on popular magazines such as 'NME' and 'Kerrang!' have all the weekly buyers seeing The Mayfairs stuff getting them more well known to a similar rock band culture. TV channels such as 4Music will also help if they end up playing the song, many other people will see the song and the video from a whole other culture.
