LO1 Notes

A) Purpose
The purposes of music videos and film trailers are to;
Promote
Entertainment

A music video's purpose is about selling and artist or a band ( 2 sentences )


B) Form
The form of the video we are producing is a music video for the band The Mayfairs (song name and album etc). The visuals match the audio. (Andrew Goodwin 1992) ( copy for each video analysis)
MILCV
Music matching the visuals
Iconography - Low budget performance space, Instruments
Locations - Pubs run down, rooftops
Close ups
Voyeurism - Art of seeing, pleasure you get from watching someone without them knowing...

C/D) Content and Meaning
Mise-En-Scene - 3/4 Examples

• Locations
• Costumes
• Gestures
• Lighting - Low key / High key
• Props

Character Types
Camera Work (example for 1 of each)

• Shot Types - Close up / Wide Shot
• Shot Angles - Powerful - Low Angle / Powerless - High Angle
• Camera Movement - Pan / Tracking / Tilt

Sound - (1 Diegetic / 1 Non Diegetic

• Diegetic  - Part of the diegesis
• Non-Diegetic - Incidental Music

Editing

• Action Match
• Shot reverse Shot Structures
• Cross Cutting
• Eye Line Match
• Jump Cutting

Use words such as;
Denotation - What you can see/hear
Connotation - What it symbolises or infers.

Link connotations to genre and the effect on the audience - Relatable to the audience

Ideal self - Ideal partner - Carl Rodgers (1980)
Star Persona - Richard Dyer (1975)
Stereotypes
MILCV
Music matching the visuals
Iconography - Low budget performance space, Instruments
Locations - Pubs run down, rooftops
Close ups
Voyeurism - Art of seeing, pleasure you get from watching someone without them knowing...


E) GenreWe are going to be producing and Indie music video


F) Audience